Why is there 2.5 Billion text messages sent every month in America. I am sure that is not because we like to drive and type at the same time. Maybe it is the new wave of communication. Could this be true in all aspects of business,especially in reaching the younger generation. Studies show that SMS ad spending with have a growth over next three years of 200% putting it in the 16 billions. This is just the start of everyday offers and promotions available through this means of communication. Papa John's International will most likely be one of the big players in this SMS market.