InspireSmart delivers

• website design and functionality
• content management systems
• Search Engine Optimization tools
• e-commerce websites customized for your  industry

For years, InspireSmart has designed websites in Colorado that has earned them the reputation of providing trustworthy, experienced and affordable services. The preferred Denver website designer, InspireSmart looks forward to the opportunity to provide your business with the affordable solutions to take your business to the next level.

Looking to get your business off the ground? Want to send your sales figures sky high like you’ve always envisioned them to be? InspireSmart Solutions is the answer to  both of these questions and many more.

InspireSmart Solutions, Inc. offers cutting-edge and affordable marketing and advertising tools to provide you with customized business solutions ranging from the most complex internet marketing strategies to direct mail and TV ads for today’s marketplace. With the ability to track and prove results, our experienced staff possesses global marketing expertise and can provide you with business tools and strategies that will leave your competition behind. Contact us today for a free consultation, bringing you one step closer to increased sales leads raising your bottom line. Located in beautiful Denver, Colorado, InspireSmart Solutions is the trusted marketing solutions partner that your business will thank you for!

1.     Your Company, Your website, Should be YourName : Small businesses frequently establish their business online with a Website name or URL that is hidden behind the brand name’s address such as Geocities, Angelfire, Tripod or MSN, rather than having their own Web address. Which company would you feel more comfortable buying from — www.members.tripod.com/loudinismagicshop or www.loudini.com? (The latter is a real Website, specializing in magic accessories.) Give your business the recognition it deserves with your own web address for your website which will also be used for your e-mail. Having your business use e-mail addresses.that are anything but your company’s web address, is providing free advertising for msn, aol, gmail etc. and by-passing a free marketing opportunity for your business.

Bypass deadly sin No. 1: Make your Web presence a professional one by finding a good Web address for your business and using it for both your Website and business e-mail.

2. Slow pages: Not uncommon for small-business Websites to load painfully slow causing them to lose business. In today’s high-tech, high speed, internet society a wbsite has 3 seconds to capture the attention of its visitor. We’ve checked out small-business Websites that it took more than five minutes to load one web page. Most sites aren’t that slow, but if your Web pages take more than 20 seconds to load over a 28.8K modem, you run the risk of losing visitors to your site. Photos and graphics with large file sizes are usually the problem when a page loads slowly. Use Photoshop or other programs to reduce the file size of individual graphics and photos on your Website to no more than 10K.

3. Pictures : You wouldn’t send out a marketing brochure that’s all words and no pictures, so why do so many companies create Web pages without graphics or photos of any sort? If a single picture paints a thousand words, strategically placed photos on your Website will communicate volumes. Photos of your store or office, your products, your employees — these images make your business feel “real” to online visitors. Images give you a tangible presence and let visitors get a sense of the kind of business you are.
Mind you, using pictures doesn’t contradict deadly sin No. 2. It’s important to use photos on your site, but it’s equally important that the file sizes are small enough to load quickly on your Web page. The other key is to use only high-quality photos, which often requires a professional photographer. Again, you wouldn’t send out a marketing brochure filled with cheesy photos, would you? Because it’s likely to be seen by many more people than most paper brochures, your Website should be the best marketing brochure your business has ever created.

4.The “if I build it, they will come” delusion: One of the most common mistakes small businesses make is to assume that if their business Website is launched,  customers will magically come. Don’t be the best kept secret online. Be aggressive and market your firm online through the countless social media sites businesses have at their disposal. We recommend at least four marketing efforts when you launch a Website and definitely search engine optimization (SEO).

o  Be proactive in listing on search engines.

Over 80% of your visitors will come to your site via search engines. It is the single most important area to key into.

o Start an affiliate program to encourage and reward other businesses for sending you online customers but don’t take just anyone think reputation.

o        Start collecting visitors’ e-mail addresses on Day One, so that you can get them back to your Website by either offering a special or some information they would like.

But make sure you clearly state exactly how their e-mail information will be used. Respect your visitor’s privacy and enforce your integrity.

Using these steps, you can set up an online marketing effort that will help ensure that customers come to visit the new Website you just built.

5. Contact-Info MIA: Contact number etc. is  the key to a website visitor becoming your client.  Many small-business executives have said the way their Website is most frequently used is a customer looking at it while calling the company. Customers will refer to something on the Website, but they actually buy products or order services on the phone.

Unless you are working out of your home, it’s also a good idea to put your mailing address on the site. It adds to the comfort level of knowing you are a “real” business.

6.  A barrage of banners: Joining a banner exchange can help bring traffic to your Website, but putting two, three or four banners on a page, along with buttons for Amazon, Netscape and five or six other affiliate programs just makes your site look busy and cheap. You’d never find a large-company Website with multiple banners on a page (OK, don’t send us examples . . . we’re sure some big company makes this mistake, but don’t follow the lead).

If you join affiliate programs such as Amazon.com’s, you’ll probably find that you get much better results if you provide links to specific products in context, rather than a generic button to those companies’ home pages. For example, if you run a Website selling Raggedy Ann dolls, why not show a selection of books about the history of rag dolls and link to Amazon.com so that customers can buy them? You actually get a larger percentage of the sale from Amazon this way. And you provide a service that makes sense for your business, rather than another distracting button on your Website.

7. Now you see me…..now you don’t: We are floored by how many small-business Websites are here today, gone tomorrow, and back again next Tuesday.  It may sound obvious to say that it’s incredibly important that your Web site is up and running when customers go looking for it, but the disappearing act is a mistake that many small businesses make.

How to make sure your site is up? Either assign an employee to check the site several times a day, or use a hosting service that guarantees your uptime.

8.  Stale Content: You’ll want to keep the information on your Website current. We’ve seen small businesses that have forgotten to update phone numbers, showed daily specials that were months old or offered online coupons that expired weeks earlier. You’ve got to maintain your Website to keep it current. Make sure someone on your staff is responsible for the Website’s information and checks and updates it routinely.
9. Less is More: For some reason, many small-business Websites use busy background wallpaper. You’ll find gray embossed company logos, wild patterns and other distracting background designs on many small-business websites. People think the designs add interest and panache to the sites, but all it does is interfere with the messages. Stick with a basic color for the site background, one that is consistent with your site’s image. A white background doesn’t have to be boring. And for everyone’s sake don’t but your favorite tunes on your website.
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10.You do what? : The next deadly sin is to have a Website that fails to deliver who you are,the products and services you offer, and the manner in which your services are delivered. Sounds like another no-brainer, but you’d be surprised at how many small business Websites leave you looking at them for minutes while pondering, “What do these folks do?”

What other services do they provide?

The front or home page of your Web site should include a short statement of your business mission. Consider augmenting that statement with a photo or graphic that makes it clear what you do.

To nix these 10 deadly sins, InspireSmart Solutions has developed a company that can build a website, design the content, and make sure the website is up 24/7 through InspireSmart Solutions’ web hosting services in Denver, Colorado.�

InspireSmart Solutions

InspireSmart’s web solutions are customized and designed to increase a dealer’s internet effectiveness.  InspireSmart builds a website from which the individual who visits your site online, becomes your dealership’s next customer. Through

• streamlining the customer experience
  
• advanced search optimization techniques
  
• cutting-edge designs and graphics

InspireSmart Solutions can increase the number of internet leads over a broader territory. With sales lead tracking tools and reports, your dealership has information you need to exceed your sales expectations.

Google statistics shows automotive parts as the #1 search item by internet users.  Close to 90% of internet leads that result in a car purchase are from customers who began searching for an auto part but ended up with an auto purchase. The internet is a vessel for consumers to go anywhere and buy anything, and InspireSmart can help your business build the website from which they buy from.

Internet technology is changing rapidly and the expectations and knowledge of web users increases daily. Tomorrow’s car dealers need a partner with exceptional knowledge and experience, whose quick reactions to advancements in trends, technologies and techniques will put their dealership in a class of it’s own. InspireSmart Solutions’ experience and flexibility ensure our dealerships have the finest resources they need to stay ahead of the competition and reach tomorrow’s car buyers.

E-commerce

Business Wire reported the top ranked e-commerce platform and optimization services provider,  announced survey results proving many of the largest and most recognizable Web merchants expect to maintain or increase their e-commerce investments in the near future. Despite the reported decline in consumer spending, a majority of survey respondents believed that the slowing U.S. economy would either not significantly impact their e-commerce business overall, or it might even have a positive impact resulting in e-commerce growth. Cited tools such as automated recommendations technologies and searchandising strategies as important for capturing digital dollars with a focus on building loyalty, since consumers have fewer dollars to spend overall. In order for your business to achieve or maintain exceptional return on investments, e-commerce is essential. E-commerce figures are growing at alarming rates and technology will continue to set the tone in the business world whether you want it to or not. Success begins with an e-commerce service provider, and InspreSmart Solutions continues to live up to their well earned reputation in the e-commerce world.

InspiresSmart Solutions creates unique, effective business websites ,that in some cases could triple your return on investment. A leader of web solutions in Denver, Colorado and throughout the United States, InspireSmart Solutions designs and develops e-commerce websites which top search engines, such as Google, MSN and Yahoo, as from day one. Every e-commerce website that we’ve built is optimized for your industry’s specific keywords related to the business, products and services. Ecommerce websites designed and built by InspiresSmart Solutions, a Colorado website design company, have. InspireSmart Solution’s websites are easy to use, easy to manage and allow your company to sell products or services online. Each website is professionally designed & programmed to match your business’ needs & goals. We provide search engine optimization, Flash design, corporate branding in Colorado, website hosting, consultation and other integrated marketing solutions in the Denver, Colorado area. Ecommerce websites in Colorado and InspireSmart Solutions will help to provide your business with the keys to success it needs. Check out the ISS Cart, InspireSmart’s most recent service to take your business to the next level!

“InspireSmart has been with Aveda since the conception of our Business in Denver. They have played an intricate part in helping us generate revenue through technology. InspireSmart is part of the Aveda Denver Family. They treat our business like it’s their own. On numerous occasions they have helped implement new technology systems to put us at the forefront of our industry in technology. InspireSmart thinks “outside the box” continually bringing new innovation and ideas to the salon and education industry. In this very fast paced and highly competitive industry InspireSmart has always been there for us – delivering expertise, innovation and systems in a timely manner. They have continually treated our business like it’s their own. They have managed all our technology needs and exceeded our highest of expectations. InspireSmart possesses an entrepreneurial mindset. They are continually bringing new ideas and technology to the forefront.

Dale LeMonds
Co-Owner and Director
Aveda Denver Institute

But how do you go about finding out your companies needs and ultimately, finding out the need for a website? Here are a few questions to ponder, with a few answers to go along with them…

1. Do you currently (or would you like to) use email to communicate within your business and to your customers/vendors? If so, you will need a domain name in order to send and receive corporate email, which is the first step to getting a website. InspireSmart solutions can develop a custom website tailored to your specific professional appearance and personal style. InspireSmart strives to create a functional website designed to be completely user friendly while also giving a very professional look and feel to attract new customers to your business.

2. Do the people in your business’ target market spend time online? If your customers are online part of the time, then they may be looking for your business online. This is an extra medium for you to capture their interest and inform them about your business and your products/services.

3. Do you seek a higher return on your investment than what you’re currently using? Determining your ROI can be very tricky online. A well designed and well managed website will help you to not only achieve these goals, but achieve the repetition of these goals. If you sell to a customer once, that’s great, but if you can sell to that same customer 10 times or 100 times that’s even better. It’s far easier to sell to existing customers than to try to get new ones.

4. Once you put up a website, how are you found? Three words: Search Engine Optimization. This little phrase is the driving factor for customers finding you on the web. Think of this, how many times do you search a product or service on Google and you click on the first few results? Most of us can answer, a lot. Ok, now ask yourself this, how many times have I gone to the 2nd or 3rd page of those same Google results? Most of us have not. That’s where the SEO comes in. InspireSmart Solutions in Denver, Colorado can optimize a few words and phrases and put you at the top of those searches. You don’t have to do the work, they do it for you! Why not call them to find out today at 303.757.2800 or email info@InspireSmart.com